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New consent not always required for direct marketing of premium rate services, regulator clarifies - Out-Law
The regulator of PRS said such "soft opt-in" consent is legitimate, subject to conditions, under the terms of UK privacy laws governing direct marketing by electronic communications. PhonepayPlus said it had revised its guidance on 'privacy and consent to ...
17 May 2012, 11:29 am -
Direct Line Group recruits former HSBC marketer Evans - Brand Republic
Mark Evans: joining Direct Line Group Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February. He began his ...
17 May 2012, 8:38 am -
Callcredit White Paper Urges Brands to Reinvent Their Customer Lifecycle - StreetInsider.com
LEEDS, UNITED KINGDOM -- (Marketwire) -- 05/17/12 -- Brands that adopt a 'customer lifecycle' approach to their marketing campaigns can expect a better return on their investment than those that do not, according to a new white paper from direct marketing ...
17 May 2012, 5:53 am -
Q&A: Cystic Fibrosis Trust - Marketing Week
TC: We have a very active CF community - there are 9,000 people living with the condition in the UK. As you can imagine ... MW: Where are you investing your marketing budget at the moment? TC: We are investing in direct marketing - telemarketing and ...
17 May 2012, 12:59 am -
London MEP Visits Telemarketing Company to Discuss Impact of New EU Data Regulation on Direct Marketing - PRWeb
SCi Sales Group, the leading UK telemarketing company, invited Sarah Ludford, Liberal Democrat MEP for London, to discuss the new EU Data Regulation and its impact on direct marketing. The Regulation requires customers to 'opt-in' for direct marketing ...
16 May 2012, 7:13 am -
UK SMEs embracing digital and social platforms - PRLog (free press release)
PRLog (Press Release) - May 15, 2012 - UK SMEs are embracing digital and social platforms with their 2012 marketing plans, demonstrating their forward-looking approach. However the traditional B2B platforms, such as exhibitions and direct marketing ...
15 May 2012, 10:20 am -
Expats need to make most of best currency deals - Daily Telegraph
Mark Bodega, marketing director of HiFX ... HiFX says that by using a direct debit scheme, UK pensioners wanting to move their pensions to their new home every month would save around £300 on fees on the costs charged by the high-street banks.
15 May 2012, 9:16 am -
Great service is key to securing premium online sales - Retail Bulletin
As the UK economy slides back into recession a significant 61% of consumers buying premium products and services say they will not reduce their online spending in 2012, as revealed by a survey conducted by online retail marketing agency Leapfrogg.
14 May 2012, 11:40 am -
Rapier picks up NHS donor service DM work - Brand Republic
Rapier will take responsibilty for blood.co.uk and organdonation.nhs.uk ... which beat EHS Brann and Kitcatt Nohr Alexander Shaw in a 2009 pitch, on its direct marketing. Abbott Mead Vickers BBDO handles brand advertising. Rapier's appointment follows ...
10 May 2012, 11:23 am -
Mobile Web Traffic Triples in 12 Months - PR Inside
LEEDS, UNITED KINGDOM -- (Marketwire) -- 05/10/12 -- Latitude Digital Marketing, the digital arm of direct marketing : www.callcredit.co.uk/ business Callcredit Information Group, today releases its quarterly Mobile Report which provides indepth marketing ...
10 May 2012, 6:01 am
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