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Ad watchdog investigating celebrities' Twitter chocolate promotions - Out-Law
An ASA spokesman told Out-Law.com that the tweets were being assessed for compliance with section two of the UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing (CAP Code). "We are investigating ... whether it should have been state ...
27 January 2012, 5:27 pm -
Marketing Consultancy - Outsource To Save Money - PR Inside
LONDON UK - RPR - 01/27/12 - The marketing resource website 'Marketing ... training them and paying for the marketing services (such as direct marketing, telemarketing, design, exhibitions etc.) all add to the overall marketing costs to a business, which ...
27 January 2012, 4:01 pm -
Subway's UK marketing chief on putting health and value at the heart of the brand - Marketing
For the launch of the £3 lunch, for example, the marketing function created a video and made direct calls to franchisees. Although the UK marketing team operates independently of the US, Akhtar has made use of the body of knowledge across the pond ...
27 January 2012, 2:36 pm -
Alfa Romeo UK Launches 'Test Me' Campaign - The Auto Chanel
With impressive UK sales figures recorded in 2011 for the Italian marque, Alfa Romeo’s marketing initiative draws on direct comparisons between the brand’s latest products − MiTo and Giulietta −against its closest competitors to ...
27 January 2012, 1:31 pm -
Tourism Ireland calls direct marketing pitch - Brand Republic
The appointed agency will be responsible for promoting Ireland in the UK through direct marketing, digital marketing, social media and strategic planning over a three-year period. Indicia, the Bristol-based data and direct marketing agency, currently ...
26 January 2012, 11:45 am -
Source Marketing Direct managing director Hector Montalvo welcomes 11th year in industry - Journalism.co.uk
For 2012 I am looking to secure our high industry standards in the Retail/Event sector and further expand Source Marketing Direct’s services into new locations throughout the UK, and into Europe as well”
23 January 2012, 9:18 am -
CAP to consider prohibiting child brand sponsorship in advertising rules - Out-Law
CAP is responsible for writing the rules contained in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). The body said any changes to the CAP Code would assess the need for change and publically consult on the issue ...
20 January 2012, 12:42 pm -
Ohh-la-la UK Launches New Website to Help Businesses Expand Overseas - Ohh-la-la.co.uk - Newswiretoday.com
The UK’s growing cheeky little marketing agency, Ohh la la ... The new tongue in cheek website provides direct access, via Twitter and Google+ icons, to open conversations for businesses that are ready to talk export with other businesses around the ...
19 January 2012, 4:32 pm -
News: Consumers prefer SMS marketing over mobile web, survey reveals - 160 Characters
Research carried out by the Direct Marketing Association (DMA) has showed that in the UK, France and Germany more customers prefer to receive SMS promotions than any other type, including mobile web marketing. In the UK 38 per cent of mobile phone owners ...
16 January 2012, 4:29 pm -
RBS Insurance appoints chief marketing officer - Insurancetimes.co.uk
UK & international. Previously Vlemmiks was Centrica (British Gas) commercial and marketing director. He will start in February. Vlemmiks will report into chief executive Paul Geddes and the RBS executive committee. RBSI owns brands such as Direct Line ...
12 January 2012, 10:14 am
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